Kirstin C. Appelt
Behavioural Scientist

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Kirstin C. Appelt, PhD

Behavioural Science Consultant, Public Speaker, & Instructor

Research Director, UBC Decision Insights for Business and Society (UBC-DIBS)
Academic Director, UBC Advanced Professional Certificate in Behavioural Insights
Senior Research Affiliate, BIT


Kirstin is a sought-after behavioural science consultant. Her research explores how behaviourally-informed, evidence-based solutions can help create an environmentally, financially, and socially sustainable future – including, for example, reducing energy use, protecting endangered wildlife, increasing retirement savings, reducing overprescribing of antibiotics, and encouraging childhood vaccinations.

Kirstin is also an in-demand public speaker who introduces a wide variety of audiences to the basics of behaviour change. She develops and delivers courses and workshops to help working professionals learn how to use insights from behavioural science to tackle challenges and change behaviour.

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2026