Kirstin C. Appelt
Behavioural Scientist

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Kirstin C. Appelt, PhD

Applied Behavioural Science Consultant, Researcher, Public Speaker, & Instructor

Research Director, UBC Decision Insights for Business and Society (UBC-DIBS)
Research Director, UBC Peter P. Dhillon Centre for Business Ethics
Academic Director, UBC Advanced Professional Certificate in Behavioural Insights

Senior Research Affiliate, BIT

Kirstin’s research explores how behaviourally-informed, evidence-based solutions can help create an environmentally, financially, and socially sustainable future. Specifically, she focuses on using choice architecture to create cascades of positive behaviour change. Kirstin also develops and delivers courses and workshops to help working professionals learn how to use insights from behavioural science to tackle challenges and change behaviour. Lastly, Kirstin is a public speaker who introduces audiences to the basics of behaviour change. Kirstin collaborates widely across disciplines and sectors on behaviour change research and training.

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2026